Good business Twitter use strikes a balance between conversational Tweets and advertorial content. Source: GrittyNHL. Source: NHLFlyers. Using emoji in your Tweets conveys emotion and does it concisely, two qualities that Twitter users love.
In fact, Tweets with emojis generate more engagement than those without! Hashtags cut through the noise of Twitter to get your Tweets seen by people who are interested in a specific topic. You can do better than this:. It will build brand awareness every time someone uses it. Twitter is mostly a text-based environment. Recency is one of the most important factors in determining which Tweets get seen.
In general, the best time to post on Twitter is 8 a. Use Twitter Analytics to track when your Tweets get the most engagement, or use a social media analytics platform like Hootsuite to find out what times have the best ROI without crunching any numbers yourself.
Knowing how to pace your Twitter use is a delicate balance. Tweet too little, and users forget about you. Tweet too much, and they get annoyed and ignore you. There are several ways to schedule your Tweets so that they come out at the right frequency. Twitter has a built-in scheduling feature.
You can also use a social media management tool like Hootsuite to schedule your Tweets as a part of a complete social media calendar. Manage your Twitter presence alongside your other social channels and save time using Hootsuite.
From a single dashboard, you can schedule and publish posts, engage your audience, and measure performance. Try it free today. Get Started.
When it comes to achieving your marketing goals, Twitter is a powerful tool. Find out what it takes to create a winning Twitter marketing strategy. Get familiar with all the most important and up-to-date Twitter statistics, so you can plan Twitter strategy that works for your brand.
An understanding of Twitter demographics is key to connecting with an audience who is ready and waiting to read and engage with your Tweets. In May , Twitter announced a relaunch of its verification program. Learn how to get verified on Twitter following the update. We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad.
Skip to content Learn how to use Twitter to successfully promote your business and build an engaged community. Table of Contents. The best and sometimes worst part is that the people sharing information and tweeting photos aren't necessarily newscasters. Anyone can be a reporter or a cultural critic on Twitter, and that's led to a universe of diverse viewpoints, all amplified organically. Tweets can contain links, photos, GIFs, or videos. But if you're tweeting text, you're limited to characters.
It used to be , which was even more stifling, but once you get used to it you'll learn to love the brevity. It helps make your tweets pithy, and there's much less rambling you have to read when scanning other tweets. Some even say Twitter helps us become better writers. Stepping into the Twitter stream unprepared can leave you feeling rudderless. Who to follow? What to tweet? Does this show up on my Twitter page? Am I missing things my friends post? What's an RT?
Follow our tips to get started on Twitter, and set yourself up for a more fulfilling experience. Step 1: Go to Twitter. The "Full name" that you provide will be your display name, but unlike Facebook, you can change your display name to whatever you want as many times as you want, so it's really easy to stay anonymous if you so choose. Step 2: Enter in your phone number.
This is a form of authentication that will help in case you ever lose access to your account. You'll want to use a phone you actually have access to because the next step will ask you to verify a number sent via text. Step 3: Pick a password, and make it secure! You don't need a troll getting a hold of your account and dismantling the reputation you've worked so hard to build.
Step 4: Choose your interests. This will help with the next step, which is where Twitter will give you suggestions of people you can follow. You can also skip both of these by saying "skip for now" in the top right hand corner. That will be your username, or handle, and people can notify you by typing in front of your username in a tweet. Choose something you like that you think isn't taken, but also something easy to remember for others.
Step 6: Pick an avatar. The default picture is a silhouette, but you can make your avatar whatever you want your face, a dog on a skateboard, the possibilities are endless. Just click the silhouette and head to "Profile" and then click "Edit Profile" on the right underneath the blue bar. You can update your header photo from this place, too. Be sure to read Twitter's rules for avatar images to make sure what you pick is not in violation. Step 7: Write your bio. You may wish to list where you work, live, or a line from a favorite poem in your bio.
This is the short blurb that lets potential followers know who you are and what you're likely to tweet. There is also a handy spot to list your website, if you have one.
Make sure to use your real one as the next step will ask you to verify. Step 2: Enter in the verification number that you received at whatever contact information you put in in Step 1. Choose a password. Make it strong, and please, for the love of god, don't use "dragon" like everyone else. This may evolve over time, but deciding what you will be saying on this social channel is one of the important first steps. Basically, it lets you decided which tweet you want people to see most.
Every day, every hour, people are joining in on trending topics — and you can, too. It can be very effective way to introduce your brand on Twitter to people you might not have come into contact with. Depending on your business, you may want to play with your location settings or use Twitter Advanced Search to see what hashtags have the most engagement.
If your brand has products that ship nationwide, you can choose the United States. If you only service the Savannah area, you may want to localize to this specific geo. Maintenance maintenance maintenance. Coming up with a tweeting schedule will get you off to the right start.
The second part though, is seeing it through. For best results? We suggest tweeting at the very least once every couple of days and varying your content. By The Wix Team.
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