How influential is Rupert Murdoch's media empire? According to Kevin Rudd, extremely, and not in a good way. On October 10, Rudd created a petition to establish a royal commission into the strength and diversity of Australian news media — he called it a MurdochRoyalCommission on Twitter. As of the afternoon of October 15, the petition had attracted , signatures.
Rudd's push is the latest to raise questions about the influence the Murdoch family has over the public and politicians in Australia. On the one hand, News Corp has the biggest commercial media footprint in the country. Sky's mostly conservative commentators include Alan Jones and Peta Credlin. There is only one other commercial news organisation that has scale comparable to News Corp in Australia — Nine Entertainment Co, the owner of this masthead.
National broadcaster the ABC is the third major player through television, radio and the nation's most visited website. Like News Corp and Nine, it has a footprint that gives it the ability to communicate with the majority of the population daily. Credit: Getty Images.
That problem is exacerbated in an environment where there's increasing digital reach and people get their news not just directly from the news supplier but from digital platforms. A study by academics Franco Papandrea and Rodney Tiffen on media ownership and concentration said News Corp owned about 65 per cent of print newspaper readership across Australia.
This was the report cited in a study commissioned by the Australian Competition and Consumer Commission of how much market power Google and Facebook have. In information it provides to advertisers, News Corp says it reaches 16 million Australians each month across its news outlets.
Nine says it reaches 70 per cent of Australians through its television network each month. It says that it has 2 million listeners to its radio stations and that its mastheads have an average of 12 million news readers across print and digital each month. In its annual report, the ABC says it reaches These media sources have a slight to moderate liberal bias. They often publish factual information that utilizes loaded words wording that attempts to influence an audience by appeals to emotion or stereotypes to favor liberal causes.
These sources are generally trustworthy for information but may require further investigation. See all Left-Center sources. David Syme eventually became the publisher and subsequently became the owner.
Due to his managerial practices, The Age became profitable and reputable. After the death of David Syme, his sons took control of the paper. In Australia, there are three different types of media organisations: government, commercial and community. Government media organisations are those owned by the government.
In many countries, government ownership equates to government control of the media. The ABC is also prohibited from broadcasting advertisements to ensure that it maintains independent of commercial interests. The fact that the independence of these organisations is protected by legislation means that, although they are owned by the government, the government does not have the power to control content or editorial policy.
SBS has two radio stations in addition to its television presence. Because the Australian government recognises the importance of the mass media to politics and society, the Australian Communication and Media Authority allocates television and radio frequencies to community broadcasters. Community media organisations are usually funded by the government, membership and advertising. Content is usually created by unpaid volunteers.
Channel 31 is a community television station that broadcasts in a number of Australian cities, including Melbourne, Brisbane, Adelaide, Sydney and Perth. Commercial media organisations are privately owned companies that compete to make profits through advertising and program sales. Over these early years the campaign enlisted support from individuals you could not imagine having any more in common than a football team it is, after all, Melbourne. And then there were the coupon signers.
Millington unearthed coupons and cheques from descendants of the Syme family and a year-old boy from Brighton. Bless her, and Millo, both departed , but Mrs Williams represents the extreme end of a once rusted-on and apparently worthless demographic, which the enterprise has long since jettisoned.
The box of letters sat under my desk when we revived the independence committee a decade ago as we tried to defend the spirit of the charter from the storm of the great disruption. We wearily dusted off and enlisted the old tactics, reaching out to influencers and readers, this time using the infinitely more powerful tools of the same cybersphere that was eating us alive.
The response was gratifying, but had a certain hollowness. Was it real, or just an echo?
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