Why monthly giving

While donations are greatly appreciated by nonprofits at any time, a recurring monthly donation can have great benefits for both the donor and the organization.

Studies show that donors give money because they feel empowered by seeing their impact, and a recurring donation is a great way to maximize your impact on an organization. The next time you find yourself giving to an organization, consider making your donation monthly. Continue on to learn more about the benefits of becoming a monthly donor and start on your monthly giving journey. Monthly giving is a great way to include charitable donations in your budget.

Monthly donations are automatic. These donors usually receive more insider information about the mission than the general group of supporters, such as personalized impact stories or swag items. With that comes exclusive perks, including:. More than the red-carpet treatment and perks of an exclusive community, being a monthly donor gets you closer to the mission and allows you to be a part of one of the most important communities in the organization. No matter the amount, monthly donations can make more of a lasting impact than one-time donations.

Every dollar counts for nonprofits, and a guaranteed dollar a month is always a comfort for organizations run on the generosity of others. Bottom line: Never feel obligated to make a large donation! More than offering your chosen nonprofit a steady stream of income, smaller donations that occur throughout the year are generally more manageable for the average donor, and can make the same impact as a one-time larger gift.

Spreading out your donation may even allow you to contribute more than you originally thought. A true win-win, monthly donations also offer an invaluable boost to nonprofit budgets each year. Your recurring gift will offer several benefits to the organization of your choice. While nonprofits would love to consistently break donation records every month, the reality is that there will be quieter periods throughout the year.

For instance, most nonprofits bank on a slow start to the year, mainly because so many donations come in during the holiday season. During these slower times, organizations rely on monthly donors for financial stability. The result is a decrease in marketing, administrative, and even postage expenses. This is especially helpful for smaller nonprofits with limited resources. A lot of the discussion thus far has been about the advantages for your nonprofit, but having the option of sustained giving is a win for donors too!

The affordability and convenience of online recurring donations are especially attractive to millennials—an important donor segment every organization should be looking to engage and retain. She enjoys writing about subscription businesses, startups, and remote work.

You can connect with her on Twitter at authorkate. To meet your monthly recurring donations, you need a good marketing strategy for your nonprofit. Check down below for 5 ways you can win at nonprofit marketing!

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. The least expensive way to keep in touch with your donors now is through e-news.

Ask your supporters what types of communication they would like and then honour their request. Record their preferences in your database and develop your personalized marketing strategy accordingly. Integrated fundraising refers to the multiple channels that charities can now use to keep their donors informed and interested.

It is considered more cost-effective and productive and relies on both on- and off-line tactics to maximize results. Success depends on cross-departmental conversations. Retention is always cheaper than acquisition.

Be sure to have a follow up strategy to reactivate donors who have cancelled their credit card due to loss or theft or not updated their information once their card has expired. Calling on evenings or weekends is the most effective way to touch base and confirm new information so build that approach into your scheduling.