The key thing to remember here is that dropping out of top positions on mobile will have a much more dramatic effect on traffic than it will on desktop simply because of the reduced real estate available on a mobile device screen. Optimize for mobile and make it easy for people to switch to desktop to complete a purchase by letting them save shopping carts, for instance. To highlight SERP discrepancies between mobile and desktop, we took the top 50, keywords by search volume from the Semrush US database, and compared the search results.
Mobile vs. Bounce rates were higher and total times on site were shorter on both mobile and desktop, indicating that user engagement is growing increasingly difficult to achieve. User Engagement Signals Alongside the rise in traffic levels has come an apparent decline in user engagement with these sites, as behavior indicators like bounce rate and time-on-site each displayed a negative trend consistent across mobile and desktop search.
Average Time on Site: Mobile vs. Quoted from Wikipedia and credited below. It decreases the likelihood of finding new information, since it biases search results towards what the user has already found.
It also introduces some privacy problems, since a user may not be aware that their search results are personalized for them, and it affects the search results of other people who use the same computer unless they are logged in as a different user.
The feature also has profound effects on the search engine optimization SEO industry, since search results are not ranked the same way for every user — thus making it more difficult to identify the effects of SEO efforts.
This can be seen as the carry-over effect where one search is performed followed by a subsequent search. The second search is influenced by the first search if a timeout period is not set at a high enough threshold.
Support is available 24 Hours a day: [email protected] wsp. When ranking results, Google Search also evaluates whether webpages are easy to use. When we identify persistent user pain points, we develop algorithms to promote more usable pages over less usable ones, all other things being equal. These algorithms analyze signals that indicate whether all our users are able to view the result, like whether the site appears correctly in different browsers ; whether it is designed for all device types and sizes, including desktops, tablets, and smartphones ; and whether the page loading times work well for users with slow Internet connections.
Since website owners can improve the usability of their site, we work hard to inform site owners in advance of significant, actionable changes to our Search algorithms. To aid website owners, we provided detailed guidance and tools like PageSpeed Insights and Webpagetest. You can find more information on the tools and tips Google provides to site owners here. Information such as your location, past Search history and Search settings all help us to tailor your results to what is most useful and relevant for you in that moment.
We use your country and location to deliver content relevant for your area. In some instances, we may also personalize your results using information about your recent Search activity. Search also includes some features that personalize results based on the activity in your Google account. These systems are designed to match your interests, but they are not designed to infer sensitive characteristics like your race, religion, or political party. You can control what Search activity is used to improve your Search experience, including adjusting what data is saved to your Google account, at myaccount.
How Search algorithms work. Learn more below about the key factors that help determine which results are returned for your query:. Relevance of webpages Next, algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to what you are looking for.
0コメント